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“Never Too Much” is a song by the late R&B singer/songwriter Luther Vandross. The song was released in 1981, as the title track of the album of the same name. The title track hit number one on the soul singles chart and peaked at number thirty-three on the Billboard Hot 100. “Never Too Much” also peaked at number four on the dance charts.
The album (Vandross’s first as a solo artist) was popular, although it failed to sell in large numbers initially. Sales were boosted by his other chart successes and, eventually, by his death. A remixed version of the song reached #13 on the UK singles chart in November 1989.
The single is also included on his later album Luther Vandross – The Ultimate, which was released in 2001. The single was released alongside a music video in which he is shown singing in a recording studio.
The song was used in the soundtrack for the Rockstar Games title, Grand Theft Auto: Vice City on the in-game radio station Emotion 98.3.
The first minute of this song is used in the WKRP In Cincinnati episode “Fire” from Season 4, until it is unceremoniously cut off by Les Nessman when he reports that the Flimm Building is on fire.

The Funky Slap Bass is provided by Legendary Bassist Marcus Miller.

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